frequently asked questions

1. Where can I buy Closeup® products?
Closeup® products are sold in retail stores, pharmacies, supermarkets all over the country. If you are unable to locate a Closeup product near you, please contact us so that we can further assist you.

2. How can I find out about the latest Closeup® products?
We suggest you check back here from time to time for the latest news on Closeup® products.

3. How long can I keep Closeup® products and what’s the best way to store them?
All Closeup® toothpaste products remain at their optimum quality and freshness for up to 30 months when stored at room temperature.

4. What should I do if there’s something unusual with a Closeup® product that I’ve purchased?
If you find something unusual with a Closeup® product that you purchased, please let us know by going to the Contact Us section of the website.

5. What is the Closeup® policy on recycling and the environment?
Because we recognise the importance of preserving natural resources, Unilever is engaged in a series of programs designed to address a number of issues concerning the environment. These issues range from biodegradability to recycling.
Our company actively participates in industry-wide coalitions and trade associations that are working toward solutions to solid waste problems. Company efforts to reduce solid waste include recycling projects, packages that can be recycled, use of recycled materials and adoption of innovative solutions that significantly reduce plastic in the composition. Our scientists are also conducting studies on a broad range of product formulas and ingredients to ensure their environmental compatibility.

6. What is Closeup’s policy on animal testing?
We do not test our products on animals and are committed to ending animal testing. Unilever has complied with the EU animal testing bans for cosmetics since 2004 and supports calls for similar bans to be introduced globally. Occasionally, across our portfolio, some of the ingredients we use have to be tested by our suppliers to comply with legal and regulatory requirements in some markets; and some governments test certain products on animals as part of their regulations.

As part of our commitment to ending animal testing, we have a growing number of brands that ensure that neither their products – nor the ingredients they use – are subject to animal testing by suppliers or by regulatory authorities. These brands’ commitment to no animal testing is certified by animal welfare groups.

We use a wide range of non-animal approaches to assess the safety of our products for consumers and continue to develop new ‘next generation’ approaches. Our team of internationally recognised leaders in non-animal safety science work with regulatory authorities, NGOs, our suppliers and other scientists across the world to share these approaches, to promote their broader use and acceptance by authorities. Our leading-edge research has one clear purpose: to continue to develop new non-animal approaches that can guarantee that our products are safe, without any need for animal testing. For more information, please visit

7. How often should I use Closeup® toothpaste?
Use Closeup® toothpaste twice a day, every day. Ask your dentist for advice about the best oral hygiene routine for you.